It wasn't the sex, drugs, and rock n'roll that brought Elvis to his late-model plumpness, it was the Memphis dry ribs. This rib rub borrows from Memphis's dry rub tradition, offering a great paprika- and cayenne-based rub, expressing just the right amount of attitude. Feel free to use this on chicken, burgers, and steaks as well.

• Ingredients: garlic, cayenne, onion, mexican oregano, paprika, celery seed, sea salt, tellicherry peppercorns, chilies, brown sugar, yellow mustard seed, ancho chilies, cardamom, cloves, coriander
• Net weight: 2.75oz
• Contains: 5.7% salt, 3% sugar
• Uses: Beef, Chicken, Pork, Popcorn Sprinkle